Aqfer Raises $11 Million for Customer Data Tools

Aqfer offers a suite of highly-scalable SaaS tools that include a data collection tag, customer database, real-time data access, and identity graph manager.  It sells these to integrators, agencies, data compilers, and other firms that want to control their own system rather than buying a packaged CDP.  They just raised an $11 million Series A to help explain it more clearly than I just did.