The eCommerce market in Latin America generated more than $19.4 billion in 2019, with an annual growth rate of 3.5%. According to Statista data, user penetration in the region is 57.4% and is expected to reach 61.1% by 2023. Additionally, the average revenue per user is around $131, although that is expected to grow as consumer confidence in shopping online increases.
MercadoLibre Inc. will soon allow Mercado Pago customers in Brazil to buy, sell and hold cryptocurrencies in their digital wallets. More than four out of five Latin American consumers (83%) are open to using more cutting-edge payment methods and technologies, such as cryptocurrencies, QR codes and biometric authentication-based transactions, according to a recent survey.
Mobiz, a South African startup integrating hyper-personalization into mobile marketing, has raised a pre-Series A round of $4 million from HAVAÍC, Futuregrowth, Launch Africa, Allan Gray E-Squared Ventures, CapaciTech and Endeavor’s Harvest Fund. The investment comes as the startup is ramping up efforts to expand into the U.S. and double down on marketing, sales and account management. Part of the investment will be used to hire more staff in South Africa and support the commercial expansion to the U.S.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.