We have a sudden blizzard of responsible advertising news today, Dear Reader. Must be the holiday spirit. For starters, privacy vendor OneTrust has purchased Planently, which helps companies to calculate, reduce, and report on their carbon impact.  Before you snort “humbug” take a look at surveys from Dentsu and Volta  which both find that consumers really care about the environment impact of companies they do business with.

If you’re struggling to make sense of all this, MMA Global just released a brand safety and suitability guide which is designed to help. You might also check out this DoubleVerify survey that shows publishers see brand safety and contextual targeting as high-priority ad sales tools.

It’s deal-making time for generative AI model builders and publishers who can provide them with quality data.  Germany publishing giant Axel Springer is trading access to its data for Microsoft adtech, AI, and Azure hosting solutions.  Meanwhile, The Financial Times has struck a deal with OpenAI to license its content with attribution of summaries and quotes.