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MMA Global Releases Brand Safety Guide and DoubleVerify Finds Publishers Are Stressing Brand Safety Tools

If you’re struggling to make sense of all this, MMA Global just released a brand safety and suitability guide which is designed to help. You might also check out this DoubleVerify survey that shows publishers see brand safety and contextual targeting as high-priority ad sales tools.

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NewsGuard Expands Site Trustworthiness Ratings and Neutronian Releases Data Quality Report

December 9, 2021

On the brand safety front, supply side platform Pubmatic is the latest firm to apply website trustworthiness ratings from NewsGuard. Buyers will be able to set a “misinformation floor” on the quality of sites they purchase.  Meanwhile, data quality rating service Neutronian has certified the cookie-free status of DoubleVerify, which itself helps companies monitor ad viewability and brand safety. Neutronian also announced the first release of its NQI Transparency Ratings Report, which rates the transparency and data quality of 150 top marketing data providers.

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CIAM Vendor Ping Identity Bought for $2.8 Billion by Private Investors

August 5, 2022

CIAM (Customer Identity and Access Management) was once largely about managing employee access to company systems, but it’s increasingly applied to consumer log-ins and identities as well.  This creates an overlap with the identity management systems more traditionally used for customer data.  The expanded market helps to explain why private investor Thoma Bravo just paid $2.8 billion for CIAM vendor Ping Identity, a 60% premium of its most recent stock price and just under 10x revenue.

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