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MMA Global Releases Brand Safety Guide and DoubleVerify Finds Publishers Are Stressing Brand Safety Tools

If you’re struggling to make sense of all this, MMA Global just released a brand safety and suitability guide which is designed to help. You might also check out this DoubleVerify survey that shows publishers see brand safety and contextual targeting as high-priority ad sales tools.

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NewsGuard Expands Site Trustworthiness Ratings and Neutronian Releases Data Quality Report

December 9, 2021

On the brand safety front, supply side platform Pubmatic is the latest firm to apply website trustworthiness ratings from NewsGuard. Buyers will be able to set a “misinformation floor” on the quality of sites they purchase.  Meanwhile, data quality rating service Neutronian has certified the cookie-free status of DoubleVerify, which itself helps companies monitor ad viewability and brand safety. Neutronian also announced the first release of its NQI Transparency Ratings Report, which rates the transparency and data quality of 150 top marketing data providers.

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Two-Thirds of Companies Plan More Customer Data Use: Treasure Data Report

January 28, 2022

Is there anything more fascinating than other companies’ customer data strategies, Dear Reader?  I thought not.  Here’s a Treasure Data study on that very topic.  Random factoids: data silos are a more common problem (34%) than data quality (24%); data and IT departments are responsible for customer data strategy at 49% of companies, while marketing is responsible at 11%.; 63% of companies plan to expand use of customer data.

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