mParticle has announced the beta release of a feature to forward data erase requests to integrated systems including Amplitude, Blueshift, Braze, and Kochava. Such requests must be honored under many privacy regulations including the European Union’s GDPR, California’s CCPA/CPRA, and Brazil’s LGPD. It’s one more example of how CDPs are overlapping with privacy management systems.
By offering affordable, self-service tools, Pixalate’s new Ad Trust and Safety API suite provides tools that had been out of reach cost-wise for many small companies and independent developers.
“Composability” is the latest buzzword for breaking up integrated systems into separate functions. This puts CDP vendors into competition of generic data management tools such as data integration systems. So it’s relevant to know that Hevo, a no-code data pipeline, just raised a $30 million Series B, bringing its total to $43 million. Also, that CData, a real-time connectivity platform, announced its own Series B, a $140 million round that raises its funding to $160 million.
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.