GoodData has chimed news that self-service insights are the top priority for 2022, cited by 45% of companies. No surprise there, but you may not realize how far that goal is from reality: business users manage their own data and analytics at just 25% of companies. It’s managed by IT at 38% and a separate data or business intelligence department at 37%.
We have a few holiday surprises for you today, Dear Reader. This Dun & Bradstreet report finds that just 12% of companies have built their consolidated customer view in a CDP, compared with master data management and CRM, both at 22%; data warehouse for 15%; and data lakes for 11%. Even the lowly spreadsheet clocked in at 15%. More than half (59%) have a multi-vendor sales and marketing tech stack, while 41% base it on a single vendor. Lots more here.
Looking even deeper into the minds of IT leaders, Dataversity finds that the number of data silos is their biggest data management challenge, cited by 66%. For all the fussing about privacy, it was tenth on the list, cited by just 26%. Here’s the real surprise: plans to use “big data” are falling, as companies adopt cloud relational databases instead. More here on data modeling, architectures, governance, metadata, and other geeky delights.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.