The group of parents from eight US states – Florida, Illinois, Maryland, Massachusetts, Michigan, New Hampshire, Pennsylvania and Washington – who objected to Amazon collecting recordings of their children’s voices, have ended their privacy suit. No announcement was made on whether payment was made to the litigants.
Washington Post-Schar School poll surveying more than 1,100 adults found wide distrust of social media companies with 73% calling data collection for ad targeting, “unjustified,” and 64% saying government should do more to regulate privacy.
The New York Times has reported that people have received Apple alerts of AirTags beacons attached surreptitiously to cars to geotrack location either of the car for future theft, or of the person.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.