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Chinese auto brand, Chery, plans 2022 return to Australian market

Chery, which was known in Australia for the $10,000 city cars and budget-priced SUVs it sold a decade ago, plans a return to the local market beginning with a small SUV in 2022.

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Merkle Offers App-Free Contactless Shopping

January 6, 2022

Merkle, which offers a slew of marketing services including CDP delivery, is moving deeper into operational territory with a pair of products to support contactless shopping.  Scan & Go lets in-store shoppers make an online purchase via ecommerce platforms such as Shopify, Salesforce Commerce Cloud, and Adobe Commerce.  UnboxIt reads QR codes on boxes to connect shoppers with instructions, customer support, loyalty programs, or I suppose anything else.  The big selling point is that shoppers don’t need to download a dedicated app.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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