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Marketers Should Worry More About Cookie Loss: IAB Report

Marketers are overconfident in their ability to adjust to the loss of third-party cookies, scolds this IAB report.  While 77% say they’re prepared for the changes, most are not taking steps like collecting more first party data (59%), changing measurement strategies (66%) or using more AI (69%).  One reason marketers may be chill: the report notes that cookie loss directly impacts up to $10 billion in open real time programmatic ad bidding, but not that this is a tiny fraction of the $700 billion global ad market.

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Tech Mahindra partners with Yellow.ai to bolster enterprise customer experiences with conversational AI

February 10, 2022

Tech Mahindra, one of India’s top IT firms, said on Monday that it is collaborating with Yellow.ai, a total experience automation platform to bolster enterprise customer experiences with conversational Artificial Intelligence (AI). As part of the partnership, Tech Mahindra and Yellow.ai will work towards developing next-gen conversational-AI solutions to elevate omnichannel capabilities such as Enterprise Resource Planning (ERP), Human Resources Management System (HRMS), Supply Chain Management (SCM), and Customer Relationship Management (CRM).

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Apple Search Ad Network Gained from Apple Privacy Rules: Singular Research

February 9, 2022

Mobile ads aren’t much impacted by the loss of third-party cookies, but Apple’s post-iOS 14.5 restrictions on its IDFA device ID has a similar effect.  Attribution company Singular reports the Apple changes hurt ROI for social networks and boosted results for intent-based networks.  It may not be entirely coincidental that the Apple’s own Search Ads Network was among the big winners.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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