Cyara was co-founded in Melbourne in 2006, its flagship offering is the SaaS-based Automated CX Assurance Platform, which has more than 250 global brands clients. The $485 million investment will be used to accelerate product innovation, expand CX assurance into new emerging digital channels, fund strategic acquisitions of complementary technologies and fuel geographic expansion.
IDG Communications has continued its push into martech with the purchase of Selling Simplified, a “marketing as a service” platform that tracks intent signals across 160 million B2B records to identify high-value contacts for sales outreach and lead nurture campaigns. IDG bought ABM platform Triblio in 2020 and B2B data companies LeadSift and KickFire in 2021. The LeadSift and KickFire deals came after IDG itself was purchased by private equity investors Blackstone.
Google saw that replication of Australia’s framework would force information to be consumed in a particular manner, “favouring a narrow range of sources for the diffusion of knowledge.” In effect, this would carry the huge implication of undermining democratic discourse and media diversity.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.