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Australian retail giants are taking on Meta and Alphabet, and where that leaves everyone else

CommBank is leading the counteroffensive against platforms that are eating the world, with Woolies, Coles and the major card providers hot on its heels, powering first party data markets and moving away from legacy digital economics. But what does that mean for everybody else?

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Australian retailer Baby Bunting highlights growth in customer loyalty program member, NPS lifts and rapid rise in omnichannel sales

February 17, 2022

A 17% lift in active loyalty members, increase in unaided brand awareness, higher Net Promoter Score and significant omnichannel take-up are among the highlights touted by Baby Bunting in its half-year report. The retailer reported a 10% increase in comparable sales growth in the first half of FY2022 to $239.1 million, 23.8% of which was sales conducted online. Total online sales including click-and-collect were up 32.6% to $56.8 million.

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Announcement marks continued growth and expansion for Samba TV in the Australian market

February 17, 2022

Samba TV, a leading global provider of omniscreen advertising and analytics, today announced a partnership together with PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, to bring programmatic omniscreen TV audience targeting to Australia. The announcement marks an expansion of Samba TV’s existing European partnership with PubMatic.

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