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Australian retailer Baby Bunting highlights growth in customer loyalty program member, NPS lifts and rapid rise in omnichannel sales

A 17% lift in active loyalty members, increase in unaided brand awareness, higher Net Promoter Score and significant omnichannel take-up are among the highlights touted by Baby Bunting in its half-year report. The retailer reported a 10% increase in comparable sales growth in the first half of FY2022 to $239.1 million, 23.8% of which was sales conducted online. Total online sales including click-and-collect were up 32.6% to $56.8 million.

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Airtel deploys Oracle’s Cloud ERP, Cloud SCM applications to enhance overall productivity, agility

February 17, 2022

Oracle said Bharti Airtel, one of India’s leading telecommunication brands, has chosen Oracle Fusion Cloud Enterprise Resource Planning (ERP) and Oracle Fusion Cloud Supply Chain & Management (SCM) to digitise and simplify its finance, planning and supply chain processes. These deployments would transform Airtel’s shared services operations towards improving productivity and agility across the company.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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