Salesforce announced a deal to buy Traction on Demand, a consultancy specializing in building solutions on Salesforce platforms.  They’re reportedly the largest in the industry, with about 1,500 people if LinkedIn has it right.  We don’t usually report on consultancy acquisitions, but this does give an idea of what Salesforce thinks will drive more sales.

Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.