Social media monitoring vendor Brandwatch is acquiring Paladin, which helps brands manage influencer marketing campaings. The deal lets Brandwatch expand from reporting on social media to helping brands create it. (I’m linking to a press release because I couldn’t enter Brandwatch’s site without accepting cookies.)
Digital asset management vendor Bynder has purchased contact collaboration platform GatherContent. The two products are complementary because GatherContent focuses on text-based content while Bynder works primarily with digital assets such as graphics and video. Price was not announced.
Which of the following would you say was “all the rage last year”: coronavirus, metadata, or rage? The folks at Atlan vote for “metadata”, and have just raised a $50 million Series B for their system to create an “active metadata platform” that creates a “unified discovery and collaboration experience”. It’s all about making a company’s data more accessible and manageable, which should definitely reduce the rage in some departments.
Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.