The Smart Africa Alliance, which includes 32 African countries, is working to create a single digital market in Africa by 2030. It has signed an MOU with the Network of African Data Protection Authorities (NADPA) to advance the enforcement and harmonization of personal data protection laws in Africa.
Google Dialer and Messages apps on Android have been found to keep Google posted on who you’re in touch with, which of the two initiated contact, and how long you’ve been in touch. Then Google can, if it wants, get a detailed picture of your communication over time. And, no, you can’t opt out. This according to a study from Trinity College Dublin.
The Global Data and Marketing Alliance (GDMA) reports, according to their 2022 survey, that 53% of consumers across 16 global markets are Data Pragmatists, who don’t care a wit about foregoing privacy – as long as they get ads for the right shirt size (see dark blue in chart below). Another 29% are Data Unconcerned (in gray), who worry even less about data sharing. In comparison with GDMA’s 2018 survey the share of the Data Unconcerned is growing.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.