The company has been named for collecting facial data without providing information on how it would be used and how long it would be kept.
All’s fair, it seems, when trying to boost the number of kids using Facebook. That all-important goal has prompted parent company Meta to orchestrate a nationwide – and sometimes deceptive campaign to take down (or at least hobble) its biggest global competitor, TikTok. According to The Washington Post, this effort led by Targeted Victory, a political consulting firm, includes placing op-eds and letters to the editor in newspapers – and even lobbying to present TikTok as a danger to American children and society. And, while TikTok has had its own... Read More >
This is being discussed in Parliament because it is in violation of the legislative intent.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.