Email data and marketing tools vendor Validity has purchased MailCharts, which reports on marketing activity by competitors. The trends here include vendors expanding their product scope and acquisitions. Price wasn’t reported, so we don’t know whether the deal also illustrates buyers paying crazy-high prices or a dampening of the market. But it’s a trend either way.
Neighborhood social media network Nextdoor offers its own alternative to the usual ad channels. They just added a self-serve ad campaign management tool to make it even easier for small and mid-size businesses to advertise without relying on agencies or other specialists. Self-service and bringing agency functions in-house are two more trends we track.
Violent and sexually explicit content, and Russian propaganda during the period of Ukraine invasion was boosted rather than suppressed by Facebook’s downranking system. Designed to suppress misinformation – and touted as proof Facebook’s self-regulation in this area could be viable – the flaw was exposed bv The Verge. Up to half Facebook’s News Feed were seen as ‘integrity risks’ over a six month period.
Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.