Violent and sexually explicit content, and Russian propaganda during the period of Ukraine invasion was boosted rather than suppressed by Facebook’s downranking system. Designed to suppress misinformation – and touted as proof Facebook’s self-regulation in this area could be viable – the flaw was exposed bv The Verge. Up to half Facebook’s News Feed were seen as ‘integrity risks’ over a six month period.
Email data and marketing tools vendor Validity has purchased MailCharts, which reports on marketing activity by competitors. The trends here include vendors expanding their product scope and acquisitions. Price wasn’t reported, so we don’t know whether the deal also illustrates buyers paying crazy-high prices or a dampening of the market. But it’s a trend either way.
The apps were found to have hidden data-harvesting software using code written by a Panamanian company, Measurement Systems S. de R.L, which has cyber intelligence and network defense connections. Its apps are used by millions of Android customers.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.