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Validity Buys MailCharts to Give Marketers Competitive Information

Email data and marketing tools vendor Validity has purchased MailCharts, which reports on marketing activity by competitors.  The trends here include vendors expanding their product scope and acquisitions.  Price wasn’t reported, so we don’t know whether the deal also illustrates buyers paying crazy-high prices or a dampening of the market.  But it’s a trend either way.

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Downranking system flaw at Facebook belies self-regulation assurances

April 12, 2022

Violent and sexually explicit content, and Russian propaganda during the period of Ukraine invasion was boosted rather than suppressed by Facebook’s downranking system. Designed to suppress misinformation – and touted as proof Facebook’s self-regulation in this area could be  viable – the flaw was exposed bv The Verge. Up to half Facebook’s News Feed were seen as ‘integrity risks’ over a six month period.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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