Salesforce is partnering with BPCL to fulfil the vision of ‘One BPCL’ by uniting all business units through a single, shared customer view. This will help in anticipating customer needs and delight them at every turn.
For about 30 years, the Indian subsidiary of Pepe Jeans relied largely on partners and intermediaries to reach consumers. But now, with the aim of building a truly customer-centric business, the brand is going down the D2C route. Cultivating a personal relationship with consumers and communicate directly with them is the end goal of the company.
Alida plans to launch a data centre in Sydney in winter 2022 in order to provide enhanced data services as well as scale to serve more customers operating in the Oceanic region. Having an onshore data centre will help it not only to better meet the needs of customers in Australia and New Zealand but also enhance the data collection process and efficiently meet clients’ regional compliance requirements.
Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.