Nigeria’s Vendly launches to allow users to make payments via social media
Nigerian startup Vendly has launched a platform that allows users to send and receive money using just their social media handles.
Nigerian startup Vendly has launched a platform that allows users to send and receive money using just their social media handles.
CDP mParticle is expanding its journey management capabilities with a new multi-step, multi-branch, cross-channel journey builder. New features include journey analytics to uncover optimal journeys, testing within campaign flows, and continuous synching of audiences with delivery tools across advertising, email, messaging and other channels.
Identitypass has announced that it has raised $2.8 million in seed funding, months after graduating from Y Combinator. The round also comes a few months after the startup raised $360,000 in pre-seed investment last November, bringing its total funding to $3.1 million.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.