Survey Builder Alchemer Sells Majority Stake to Private Investors
Survey platform Alchemer (formerly SurveyGizmo) has sold a majority stake to private investment firm KKR. Expect more private equity purchases as the stock market continues to fall.
Survey platform Alchemer (formerly SurveyGizmo) has sold a majority stake to private investment firm KKR. Expect more private equity purchases as the stock market continues to fall.
Fulcrum SaaS, a campaign CDP that focuses on real-time personalization, announced a $5 million funding round, bringing total funding to $7 million. Fulcrum makes heavy use of automated segmentation, recommendations, and campaign flows, seasoned with a heavy dose of AI.
Google has granted permission for publishers to use Lotame’s cookieless identifier, Panorama ID, within its Encrypted Signals for Publishers (ESP) program. ESP (get it?) lets publishers share an encrypted ID based on first party data to buy and track audiences. The ID is based on a cross-device identity graph maintained by Lotame and has been adopted by more than 18,000 publishers.
The economy may be sputtering (or not), but funds are flowing more freely for martech and adtech acquisitions. Video platform Vimeo has just agreed to be acquired for $1.38 billion in cash. The buyer is Bending Spoons, a Milan-based mobile app developer.