Retail media has quickly moved from quirky curiosity to major channel. If you’ve been avoiding the topic, this dunnhumby report offers a good way to catch up. The report says retail media could be worth $50 billion this year, putting it in the same ballpark as direct mail ($43 billion) and linear TV ($63 billion)
Every self-respecting SaaS application wants an app marketplace of its own. Payment platform Stripe just reached that milestone, launching a marketplace with integrations including Hubspot, Mailchimp, Intercom, Dropbox, and Docusign. Users can access data from those tools within their Stripe dashboard and update the tools’ own files with data from Stripe.
Shoppable video is the mirror image of retail media: instead of selling someone else’s ads on a retail website, it lets companies convert their own website into a retailer. Maybe that makes no sense, but the symmetry is appealing. What’s even more appealing is $150 million, which is how much livestream platform Firework just raised in a Series B, brining total funding to $369 million.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.