Customer experience leaders are nearly three times as likely as laggards to have a CDP (55% vs 20%), according to this Medallia study. Don’t be too impressed: leaders are similarly more likely use marketing automations, workflow automation, voice of customer research, and contact center agency productivity tools. Even less surprising: leaders have better business results.
Few things are more confusing than adtech, although programmatic audio out-of-home advertising is one of adtech’s more comprehensible varieties. (Think music, messages, and ads on public address systems in retail stores.) It’s the specialty of Vibenomics, which just raised a $12.3 million Series B.
The United Kingdom’s Competition and Marketing Authority (CMA) has noticed that Google owns the largest demand side platform, ad exchange, and ad server, and wonders whether Google exploits that for competitive advantage. So far, they’ve discovered the related technology is “known as the ‘ad tech stack’” and “is important because millions of people across the UK use websites that rely on advertising revenue to offer high-quality, free content.” Impressive.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.