Customer experience leaders are nearly three times as likely as laggards to have a CDP (55% vs 20%), according to this Medallia study.  Don’t be too impressed: leaders are similarly more likely use marketing automations, workflow automation, voice of customer research, and contact center agency productivity tools.  Even less surprising: leaders have better business results.

You know TikTok is hot, but did you know it’s expected to attract more time than YouTube among adult U.S. consumers this year?   If you’re a marketer itching for a piece of that action, you may also want to know you can now publish TikTok content using Hootsuite, Sprinkler, Emplify, Sprout Social, Khoros, Brandwatch, and other systems.   Also, they’ve added a WooCommerce integration that can synch entire store catalogs to TikTok, and use the TikTok Pixel to track ad results.

It’s deal-making time for generative AI model builders and publishers who can provide them with quality data.  Germany publishing giant Axel Springer is trading access to its data for Microsoft adtech, AI, and Azure hosting solutions.  Meanwhile, The Financial Times has struck a deal with OpenAI to license its content with attribution of summaries and quotes.