Customer experience leaders are nearly three times as likely as laggards to have a CDP (55% vs 20%), according to this Medallia study.  Don’t be too impressed: leaders are similarly more likely use marketing automations, workflow automation, voice of customer research, and contact center agency productivity tools.  Even less surprising: leaders have better business results.

You know TikTok is hot, but did you know it’s expected to attract more time than YouTube among adult U.S. consumers this year?   If you’re a marketer itching for a piece of that action, you may also want to know you can now publish TikTok content using Hootsuite, Sprinkler, Emplify, Sprout Social, Khoros, Brandwatch, and other systems.   Also, they’ve added a WooCommerce integration that can synch entire store catalogs to TikTok, and use the TikTok Pixel to track ad results.

CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million.  It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge.  (See this blog post for more analysis.)