The rate at which India is shifting towards digitalisation, and the need to store, process and use the data generated through this, has made creation of additional data centre capacity exigent. A data centre is a physical facility composed of networked computers, storage systems and computing infrastructure used by organisations to store, assemble, process, and distribute large amounts of data.
Beaconsmind AG, a leading SaaS provider in the field of Location-Based Marketing (LBM) & Analytics, is pursuing its international expansion and has further strengthened its sales team with renowned experts in the fields of sales and business development. The focus of their activities will also include the acquisition of new customers and the development of customer potentials with the setting up of corresponding sales structures, especially in India.
Australian online advertising continued to grow in the first quarter of the year, buoyed by political and government spending. On the flip side, retail experienced the biggest decline in share, dropping from 16.4 percent to 13.5 percent of the general digital advertising market over the quarter.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.