New GIACT report looks at identity theft in 2021, including who is most effected, what areas are most vulnerable – and speed to rectify, according to consumers. In many cases, it took institutions months, not days or weeks to resolve the problem, resulting in large opportunity cost to fraud victims.
Maryland adds strict guidelines to business requirements following security breaches. An amendment to the state’s Personal Information Protection Act going into effect this fall specifies that businesses must inform data owners or licensees of within 10 days of a breach, and companies must also notify major media within the geographic region where individuals are likely to reside.
While Google and Apple may be more transparent sharing how apps handle data, they don’t tell the public whether those apps target children under age 13 – or whether the app is COPPA compliant. But, now Pixalate by way of an AI-enabled compliance toolkit is automating the process of assessing whether all apps in the Apple App and Google Play stores are compliant. This, coupled with the company’s newly-formed Trust and Safety Advisory Board of qualified educators, provides a public source to help privacy advocates, regulators, parents and ad-tech companies... Read More >
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.