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Amazon’s Ring home security platform once again raises alarms over allowing data access – this time to law enforcement

Ring, which sells cameras to monitor home security, has a problematic history of providing access to its video feeds and customer data. Now, the US Senate is inquiring into the company’s agreement to allow more than 2,100 law enforcement agencies and 450+ fire departments access to customer video and audio in certain instances.

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IT’S THE LAW (07/19/2022)

July 19, 2022

Indonesia is threatening to block tech company platforms, including Google, Twitter and Meta’s, that still have not complied with the country’s licensing rules by this week’s deadline. The licensing rules allow Indonesian authorities to demand that content they deem unlawful or disturbing to the public be taken down. It also compels companies to turn over communication and personal data of individuals upon request from law enforcement or the government.

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Attitudes evolving on how positive consumers feel about sharing data with brands

July 19, 2022

A new survey from privacy platform Ketch found 74% of US consumers place high value on their privacy, but an even higher percentage – 83% – said they understand there’s good value in sharing with brands. The 2,750 people surveyed also reported the positive impact on their relationships with companies that respect their privacy preferences, and a notable 23% reported an increase in purchase intent when they perceived positive data practices.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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