Digital experience analytics vendor Contentsquare has raised a $600 million Series F, including $400 million in equity and $200 million in debt. Like many analytics firms today, Contentsquare goes beyond reporting results to making recommendations for improvements in content decisions. Unlike many analytics firms, it has now raised $1.4 billion in total financing.
Programmatic tech vendor MiQ is also making cookie-related news. They just introduced CookielessIQ, which gives clients a score on their progress towards cookie-free programmatic advertising, as well as benchmarks against other clients and recommendations for additional cookie-free approaches to try. MiQ says more than half of its U.S. campaigns are now cookie-free, using authenticated data, contextual targeting, and clean rooms.
Agency network Stagwell has purchased Apollo Program, a platform that collects customer behavior data. The acquisition will expand Stagwell’s existing pool of first party data. Apollo will become part of Stagwell Marketing Cloud, a suite of marketing tools for Stagwell clients. It’s part of the trend for marketing agencies to offer their own data and technology platforms.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.