Programmatic tech vendor MiQ is also making cookie-related news. They just introduced CookielessIQ, which gives clients a score on their progress towards cookie-free programmatic advertising, as well as benchmarks against other clients and recommendations for additional cookie-free approaches to try. MiQ says more than half of its U.S. campaigns are now cookie-free, using authenticated data, contextual targeting, and clean rooms.
CDP vendor Celebrus is making a more modest but still interesting promise, offering a new technology to share web session data across sites so long as the domains are owned by the same parent company. Basically it’s a matter of putting the data something browsers will treat as a first-party cookie, even though those are usually limited to a single domain. It’s patented and, Celebrus says, unique.
Digital experience analytics vendor Contentsquare has raised a $600 million Series F, including $400 million in equity and $200 million in debt. Like many analytics firms today, Contentsquare goes beyond reporting results to making recommendations for improvements in content decisions. Unlike many analytics firms, it has now raised $1.4 billion in total financing.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)