Programmatic tech vendor MiQ is also making cookie-related news. They just introduced CookielessIQ, which gives clients a score on their progress towards cookie-free programmatic advertising, as well as benchmarks against other clients and recommendations for additional cookie-free approaches to try. MiQ says more than half of its U.S. campaigns are now cookie-free, using authenticated data, contextual targeting, and clean rooms.
CDP vendor Celebrus is making a more modest but still interesting promise, offering a new technology to share web session data across sites so long as the domains are owned by the same parent company. Basically it’s a matter of putting the data something browsers will treat as a first-party cookie, even though those are usually limited to a single domain. It’s patented and, Celebrus says, unique.
Digital experience analytics vendor Contentsquare has raised a $600 million Series F, including $400 million in equity and $200 million in debt. Like many analytics firms today, Contentsquare goes beyond reporting results to making recommendations for improvements in content decisions. Unlike many analytics firms, it has now raised $1.4 billion in total financing.
There’s probably no limit to Amazon’s greed – because capitalism – but there are constraints as governments regulate BigTech more aggressively and, just maybe, the free market works its wonders. Amazon cited “seller sentiment related to the fee” in its statement pulling back from its planned 2% fee on sellers who don’t use its Prime fulfillment services. But looming antitrust cases likely had something to do with it.