Gorgias develops customer service tools for ecommerce companies, and sells them for as little as $60 per month. You won’t be surprised that they grew very quickly during the pandemic, reaching over 10,000 clients. They just raised a $30 million Series C, bringing total funding to $72.4 million.
Northbeam collects first-party data and uses it to help companies optimize ecommerce and direct-to-consumer ad campaigns while they’re running. It’s a fairly crowded field but Silversmith Capital Partners thinks there’s enough more room left to justify giving Northbeam a $15 million Series A.
Let’s pay some attention to data engineering today, Dear Reader. Observability vendor Monte Carlo Data finds that quality issues impact most or all business decisions at 47% of companies, and 26% of revenue is impacted by poor data quality. The average data engineer spends two days a week dealing with data quality incidents – and 58% say the number of incidents has increased in the past year.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.