Mexican start-up, Kolors looks to disrupt LATAM market with elevated bus service
Kolors developed everything that’s necessary for running bus operations from the route planning, pricing optimization, tools like revenue management, crew and customer support for local bus operator in Latam, everything except actually owning and operating the buses themselves. The startup essentially provides a technology layer to small and medium-sized bus operators to help them operate more smoothly. Kolors also provides each bus with an attendant, a Kolors employee who checks in passengers, accepts payments of cash when needed, and sells snacks and drinks.