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Reversso raises US$1.1M to improve returns and exchanges at online stores

Reversso, a company that offers B2B software to improve returns and exchanges on e-commerce sites, raised US$1.1 million in a seed round led by the Santiago, Chile-based Genesis Ventures fund. Reversso was born after they noticed the difficulties in the process of returns and exchanges of merchandise in the e-commerce of their previous jobs. By automating the exchange process, Reversso suggests other products based on the user’s search history on the website. In addition, returns are streamlined, allowing the store to make refunds instantly.

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Mexican start-up, Kolors looks to disrupt LATAM market with elevated bus service

August 18, 2022

Kolors developed everything that’s necessary for running bus operations from the route planning, pricing optimization, tools like revenue management, crew and customer support for local bus operator in Latam, everything except actually owning and operating the buses themselves. The startup essentially provides a technology layer to small and medium-sized bus operators to help them operate more smoothly. Kolors also provides each bus with an attendant, a Kolors employee who checks in passengers, accepts payments of cash when needed, and sells snacks and drinks.

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Pastel, a Nigerian bookkeeping and digital platform for merchants, raises $5.5M led by TLcom

August 18, 2022

Pastel, a startup that provides software and apps to assist retailers with their bookkeeping and sales tracking processes, is announcing a seed raise of $5.5 million led by Pan-African venture capital firm TLcom Capital. Other VC firms such as Global Founders Capital (GFC), Golden Palm Investments, DFS Labs, Ulu Ventures, Plug and Play and Soma Cap also participated in the seed round.

CDPI Emerging Markets
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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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