U.S. Martech Spend to Exceed $20 Billion in 2022: eMarketer
Martech spending in the U.S. will exceed $20 billion in 2022, according to this eMarketer forecast. Wow, that’s impressive…oh wait, it’s a tiny fraction of the $344 billion global martech spend estimated by other sources, based largely on Gartner’s well-known estimate that martech is about one-quarter of all marketing spend. Further perspective: Salesforce alone had $26 billion in revenue last year, although not all of that would count as martech.