Marking its fifth acquisition in four years, Smartsheet has closed an acquisition deal to buy the brand management and creative automation platform, Outfit. Plans are to use Outfit to bolster the company’s Brandfolder by Smartsheet DAM platform.
Triton Digital, the global technology and services provider to the digital audio and podcast industry, released the results of their Podcast Advertising Effectiveness Study commissioned with VTION Digital Analytics, a leading digital consumer behavior intelligence platform. The survey results highlight strong growth of podcast listening in India and the effectiveness of podcast advertising to drive brand and product recall.
A belief that bank customers would support a program committed to supporting the financial well-being of their community, one of the big four Australian banks initiated a program using Shout for Good Pty Ltd, a platform that allows people to access more than 150 charities worldwide. Shout provides a simple, relevant, and transparent way to donate via mobile using the digital donation platform.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.