Swiss multinational biotech giant Roche Pharma has set up a state-of-the-art Global Analytics and Technology Centre of Excellence (GATE) in Hyderabad, making it the company’s second data analytics centre in India. With the latest expansion, GATE will have a total headcount of 100 by the end of 2022 and has expansion plans as well.
Salesforce, the global leader in CRM, announced collaborations with GiftAbled, an organization that empowers people with disabilities; Skillible, an upskilling platform to help women start or restart their careers post a long break and the Pride Circle Foundation, a non-profit that works actively to uplift, and empower the LGBTQIA+ community in India. These collaborations aim to strengthen Salesforce India’s commitment to ensuring inclusion and diversity in the Salesforce ecosystem.
Oracle launched a unique Cloud infrastructure platform that will enable partners and organisations, including in India, to become cloud providers and provide more than 100 services available on the Oracle Cloud Infrastructure (OCI) to their own customers wherever they are. Called ‘Oracle Alloy,’ the new Cloud platform is a key announcement for India since the company has a lot of existing customers there, operating in the regulated industries.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.