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Jellysmack, WebTVAsia ink deal to invest US$30M in content creators within APAC

Global creator company Jellysmack has recently inked a deal with creator economy company WebTVAsia to allot US$30 million of investment across content creators in the Asia-Pacific region to accelerate their growth.

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Nubank announces Nucoin, its cryptocurrency aimed at building customer loyalty

October 27, 2022

Nubank has more than 70 million customers in Brazil, Mexico, and Colombia. In addition, it has positioned itself as the largest financial services startup in Latin America, with a market capitalization close to US$20 billion. Now, the financial platform born in Brazil in 2013, has announced the creation of Nucoin, its first cryptocurrency. It will be launched in 2023 in its home country, and the development of the digital currency will be carried out on the Polygon blockchain, which offers blockchains for Web3.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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