Nubank announces Nucoin, its cryptocurrency aimed at building customer loyalty

Nubank has more than 70 million customers in Brazil, Mexico, and Colombia. In addition, it has positioned itself as the largest financial services startup in Latin America, with a market capitalization close to US$20 billion. Now, the financial platform born in Brazil in 2013, has announced the creation of Nucoin, its first cryptocurrency. It will be launched in 2023 in its home country, and the development of the digital currency will be carried out on the Polygon blockchain, which offers blockchains for Web3.