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Nubank announces Nucoin, its cryptocurrency aimed at building customer loyalty

Nubank has more than 70 million customers in Brazil, Mexico, and Colombia. In addition, it has positioned itself as the largest financial services startup in Latin America, with a market capitalization close to US$20 billion. Now, the financial platform born in Brazil in 2013, has announced the creation of Nucoin, its first cryptocurrency. It will be launched in 2023 in its home country, and the development of the digital currency will be carried out on the Polygon blockchain, which offers blockchains for Web3.

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Betterfly arrives in Spain after acquiring Flexoh

October 27, 2022

After arriving in Mexico, Colombia and Ecuador, the Chilean unicorn Betterfly now starts operations in Spain, as part of its expansion plan to reach more than 100 million people. This comes after the insurance startup bought the Valencian fintech, Flexoh, a company dedicated to “flexible retribution,” as the model in which employees voluntarily choose to receive part of their salary in products and benefits is known. Betterfly provides companies with life insurance for their workers.

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CDP mParticle Sold to Rokt for $300 Million

January 17, 2025

CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million.  It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge.  (See this blog post for more analysis.)

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