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Nubank announces Nucoin, its cryptocurrency aimed at building customer loyalty

Nubank has more than 70 million customers in Brazil, Mexico, and Colombia. In addition, it has positioned itself as the largest financial services startup in Latin America, with a market capitalization close to US$20 billion. Now, the financial platform born in Brazil in 2013, has announced the creation of Nucoin, its first cryptocurrency. It will be launched in 2023 in its home country, and the development of the digital currency will be carried out on the Polygon blockchain, which offers blockchains for Web3.

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Betterfly arrives in Spain after acquiring Flexoh

October 27, 2022

After arriving in Mexico, Colombia and Ecuador, the Chilean unicorn Betterfly now starts operations in Spain, as part of its expansion plan to reach more than 100 million people. This comes after the insurance startup bought the Valencian fintech, Flexoh, a company dedicated to “flexible retribution,” as the model in which employees voluntarily choose to receive part of their salary in products and benefits is known. Betterfly provides companies with life insurance for their workers.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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