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Betterfly arrives in Spain after acquiring Flexoh

After arriving in Mexico, Colombia and Ecuador, the Chilean unicorn Betterfly now starts operations in Spain, as part of its expansion plan to reach more than 100 million people. This comes after the insurance startup bought the Valencian fintech, Flexoh, a company dedicated to “flexible retribution,” as the model in which employees voluntarily choose to receive part of their salary in products and benefits is known. Betterfly provides companies with life insurance for their workers.

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Nubank announces Nucoin, its cryptocurrency aimed at building customer loyalty

October 27, 2022

Nubank has more than 70 million customers in Brazil, Mexico, and Colombia. In addition, it has positioned itself as the largest financial services startup in Latin America, with a market capitalization close to US$20 billion. Now, the financial platform born in Brazil in 2013, has announced the creation of Nucoin, its first cryptocurrency. It will be launched in 2023 in its home country, and the development of the digital currency will be carried out on the Polygon blockchain, which offers blockchains for Web3.

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AI Search Provides Less Than 1% of Referral Traffic: BrightEdge

September 16, 2025

BrightEdge reports that, despite huge growth, AI search engines still provide less than 1% of website referral traffic. You might think that’s a reason to ignore your ranking in AI search engines, but BrightEdge argues those rankings are still important because the main role of AI search is discovery, not referrals. Seems like a testable hypothesis. What we know for certain is that over-all traffic has dropped as users switch from traffic-generating traditional search to traffic-stifling AI search engines.

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