Globo strikes partnership deal with American startup HeadSpin

Globo, the largest commercial TV network in Latin America, announced it has a strategic partnership with HeadSpin, the developer of a data science-driven digital experience intelligence platform. HeadSpin is used to provide flawless digital experiences via a state-of-the-art testing automation solution, conducted in real-time, with AI & machine learning (ML) capabilities to perform root cause analyses of problems that erode user experience.

South East Asia’s top digital economies grew faster than expected in 2022 and are set to reach $200 billion in total value of transactions made this year, according to a new report by Google, Temasek and Bain & Company.

CDPI Emerging Markets

Mexican bottler and retailer FEMSA is banking on an expansion of Swiss kiosk operator Valora in upcoming quarters as well as a business-to-business service through its financial technology arm. FEMSA entered the European market earlier this month when it bought Swiss kiosk operator Valora, which it plans to expand with new stores and affiliating independent stores in Germany.

CDPI Emerging Markets

Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.

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Globo strikes partnership deal with American startup HeadSpin

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