Mexican bottler and retailer FEMSA is banking on an expansion of Swiss kiosk operator Valora in upcoming quarters as well as a business-to-business service through its financial technology arm. FEMSA entered the European market earlier this month when it bought Swiss kiosk operator Valora, which it plans to expand with new stores and affiliating independent stores in Germany.
Globo, the largest commercial TV network in Latin America, announced it has a strategic partnership with HeadSpin, the developer of a data science-driven digital experience intelligence platform. HeadSpin is used to provide flawless digital experiences via a state-of-the-art testing automation solution, conducted in real-time, with AI & machine learning (ML) capabilities to perform root cause analyses of problems that erode user experience.
mParticle has hoisted a reverse-ETL flag with Warehouse Sync, a core system feature which adds the ability to pull data from cloud warehouses such as Snowflake. Unlike stand-alone reverse-ETL products, mParticle loads the data into its own data store and applies processes such as identity resolution, profile creation, predictive modeling, and journey management before sending it to other systems. Warehouse Sync connects to Snowflake today and will add Google BigQuery, Amazon Redshift, and Microsoft Azure.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.