For Tokopedia, the Indonesian most visited e-commerce platform, graph databases will enable them to not only improve their services but also use the insights to come up with products and offerings for their customers. Simply put, graph databases can transform the way we look at and understand data in the future.
Independent retail media platform Zitcha has raised $2.9 million in seed funding led by Australian venture capital firm OIF Ventures, launching a new phase of expansion that will see the platform scale up and officially launch in the U.S. Software platform Zitcha connects the media assets of retail brands including email, apps, digital in-store screens, web and social media. The platform automates the purchasing of media across these channels allowing retail suppliers to connect directly with consumers at every touchpoint enabling better sales attribution.
Capital A’s digital business airasia super app is officially launched in Asean’s largest populated country – Indonesia, marking a significant milestone for the region’s fastest-growing travel super app as it completes its Asean expansion plan in 2022, focusing on Bali as a key international tourist market.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.