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Retail media platform Zitcha secures $2.9M to enter U.S. market

Independent retail media platform Zitcha has raised $2.9 million in seed funding led by Australian venture capital firm OIF Ventures, launching a new phase of expansion that will see the platform scale up and officially launch in the U.S.
Software platform Zitcha connects the media assets of retail brands including email, apps, digital in-store screens, web and social media. The platform automates the purchasing of media across these channels allowing retail suppliers to connect directly with consumers at every touchpoint enabling better sales attribution.

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SolarZero enables world-first trade in NZ electricity reserves market

November 10, 2022

solarZero, New Zealand’s leading solar and battery storage provider became the first in the world to trade energy grid stability services from its virtual power plant (VPP) in the NZ Electricity Reserves Market. solarZero’s energy trading breakthrough means New Zealand is a test market the rest of the world will be watching and follows the company’s acquisition by a fund managed by BlackRock Alternatives’ Climate Infrastructure.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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