Salesforce has released the Genie Customer Data Cloud, essentially an enterprise-wide CDP that serves data to all Salesforce products. The Salesforce CDP still exists; it uses the same infrastructure but is limited to marketing. They tout connectors with external systems, including no-copy data exchange with Snowflake, but key parts of that are not yet delivered.
This IAB Tech Lab announcement bounces from prosaic (“Out-of-Home (OOH) advertising, also called outdoor advertising”) to historical (“the medium is ancient, from cave paintings to signposts”) to poetical (“this may be something as ethereal as brightening up the dark skies”). So there’s something here for everyone, even if you don’t care about the actual news. If you do care: they’ve extended the OpenRTB standard to include elements unique to Digital Out of Home ads.
CDP Relay42 is expanding its cross-device identity matching capabilities through a partnership with digitalAudience, which does that sort of thing. More specifically, they can activate external audiences through privacy-safe matches against company data, or enrich the company’s own data with external information. Look-alike modeling, data clean room, deterministic matching: it’s a buzzword bingo bonanza.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.