It’s pretty clear that stories about AI-written content won’t be newsworthy for much longer. But it’s still worth noting the next phase, which is systems that embed AI-authors directly within their workflows. So here’s customer success platform ChurnZero, which has just released a test version of its system to let AI write emails, call scripts, or story suggestions based on a few words of instruction.
This Emplifi survey of social marketing leaders isn’t focused on CDPs, although it does find that 58% of respondents have one in place and another 31% are planning to invest. That’s a good thing, since creating a single customer view is the most common marketing strategy challenge (45%), beating out unrealistic expectations for what marketing can do (42%), lack of content (36%), and inadequate marketing technologies (36%).
MulticoreWare, a global technology company offering solutions and products related to compilers, machine learning & AI analytics, video encoding and autonomous mobility inaugurated its R&D facility at Amrita University to pursue joint research activities. This step is an important milestone in the partnership between two organizations.
Salesforce has announced a new solution, Unified Knowledge, that will pull data from third-party systems thus supplementing Salesforce Data Cloud with external information sources. Initially, this is mainly aimed at helping Service Cloud users in combination with Einstein for Service’s generative AI. It was developed through a strategic partnership with AI vendor Zoomin.