Data access vendor Hightouch has released Personalization API, which provides real-time access to cloud databases. Don’t get too excited: the data will only be as current as the underlying data warehouse, which is rarely itself updated in real time. And, as the company notes in a very interesting accompanying blog post, the data is actually loaded into an intermediate “distributed, multi-region data store”, not read from the warehouse directly.
No good salesperson blames the buyer for poor results, but that doesn’t mean buyers aren’t sometimes a problem. In fact, this study from Zip found that 79% of accounting and finance professionals said their company has challenges in its B2B purchasing process. One reason: 48% say their firm requires at least six cross-functional approvals for a new software or vendor purchase.
This IAB report provides an in-depth look at the super-hot topic of Data Clean Rooms. Nearly two-thirds (64%) of respondents said they had one, with privacy and data activation the main applications. The report cautions that clean rooms take a lot of money (average $376,000 per year), staff (49% have six or more dedicated employees) and time (up to two years to deploy). Also stats here on CDP deployment (72%), cost ($437,000 per year) and satisfaction (60%).
T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.