Data Clean Rooms Are Popular But Costly: IAB Report

This IAB report provides an in-depth look at the super-hot topic of Data Clean Rooms.   Nearly two-thirds (64%) of respondents said they had one, with privacy and data activation the main applications.  The report cautions that clean rooms take a lot of money (average $376,000 per year), staff (49% have six or more dedicated employees) and time (up to two years to deploy).   Also stats here on CDP deployment (72%), cost ($437,000 per year) and satisfaction (60%).