India’s premier Digital experience platform (DXP) services provider Tekno Point has joined DEPT, one of the fastest growing digital agencies in the world. Tekno Point is the consecutive winner of the APAC Adobe digital experience emerging partner of the year for 2021, 2022 and its 500 strong team of Adobe specialist will accelerate DEPT’s DXP service offering for its global client base.
Terraa, a Moroccan B2B tech-enabled food distribution platform, has raised $1.5 million pre-seed funding in a round led by FoodLabs, a European early-stage VC investor and venture studio for food, sustainability and health. Other participants in the round were UM6P Ventures, Outlierz Ventures, Musha Ventures and Africa-centric DFS Lab.
Ather Energy will use Salesforce to enhance the customer experience by providing personalised interactions through multiple touchpoints such as online, mobile devices, social media, and showroom floors. Ather Energy currently has 91 experience centres in 74 cities across India and is aiming to expand its retail footprint to 150 centres in 100 cities by March 2023.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.