To save brands from entering emerging markets blindly, Rwazi, a market intelligence startup, is out to bridge this gap by providing market insights backed by data collected directly from consumers.
Google has taken down hundreds of loan apps from the Play Store in Kenya since its new policy, which requires digital lenders in the East African country to submit proof of license, went into effect in January.
OVHcloud, a European cloud leader, has announced the launch of its first data center in India, as part of its Asia Pacific expansion plans which will see the deployment of two additional data centers in Singapore and Australia by 2024. Adding to OVHcloud’s network of data centers worldwide, the new Mumbai facility is part of its recently announced global strategic plan to build 15 new sites by 2024. The global expansion will provide OVHcloud customers with open, trusted, sovereign and sustainable cloud solutions that will enable them to meet growing... Read More >
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.