Grab, Southeast Asia’s leading superapp, has announced new in-app travel innovations and partnerships to give travelers a safe, seamless and hyperlocal experience as Southeast Asia embraces a travel comeback.
The Renault deal is oOh!media’s first bespoke sponsorship with content partner Broadsheet and News Corp Australia. Broadsheet, which delivers hyper targeted and curated lifestyle recommendations on where to eat on the Office network, will create bespoke Renault content aligned to its target audience and amplified on oOh!’s digital screens.
The Malaysia Digital Economy Corp (MDEC) announced that it is targeting RM1 billion (US$230 million) in investment opportunities from nine sectors by 2025. The nine sectors are Digital Tourism, Digital Content, Digital Finance, Digital Health, Digital Cities, Digital Services, Digital Agriculture, Digital Trade, and the Islamic Digital Economy.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.